Using positions of powerful influence to change the world

Changing the world may seem like wishful thinking but news media and advertising are the two most effective ways to influence en masse. Stereotyping can still be seen in most ads, and while many brands are using their influence to invoke change, more could be done to represent a more diverse range of people and lessen stereotypes. To add, just 24% of those you hear, see or read about in the news and just 19% of experts sourced in stories are female. Representing diversity and equality in positions of powerful influence will help drive effective change.

This panel discussion looks at how we can influence the billions by offering better representation, implementing real steps and finding more diverse role models in the media we put out.