Foo Siew Ting

Foo Siew Ting is regional head of Marketing Services and Personal Systems Marketing, for HP in Asia-Pacific & Japan. She is an established world class marketing leader with more than two decades of marketing experience in international consumer-goods companies, including Unilever, Mars, Diageo and Fonterra.

In HP, Siew Ting is focused on building HP as a global brand with local soul – driving brand relevance and purpose by combining data and emotional connection. To drive effective engagement with consumers, she tasks her team with anchoring impactful, experiential marketing campaigns on customer insights from big data as well as local authentic stories. Her goal is also to grow a team of innovative, passionate people who embrace the culture of reinvention. This effort has been recognized by the industry with her team achieving 20 awards in 2018.

During her 10 years in Diageo, Siew Ting has successfully repositioned global brands – Johnnie Walker, Smirnoff, Guinness – into brands which are not just known as global icons but also representative of progressive lifestyles, culturally relevant, inspirational and favoured by millennials. This focus on authentic storytelling and deepening customer connections has enabled Diageo to turnaround its declining business in Southeast Asia into one of double-digit growth within two years, and grow its sales in China two times more than the market.

Siew Ting’s astute marketing leadership and strong track record has won her many industry awards. Most recently, she was listed on Campaign Asia’s Power List 2018 of CMOs. Previously she was named a Top 50 Asia’s women leader by 7th CMO congress in 2016. She had also been recognized as a “New York Ad Age China Woman to watch” in 2014 and Marketing Innovator of the Year from China CNBC in 2012.