Elan Shou

As Ruder Finn Asia CEO and Global Chief Growth Officer, Elan Shou is a transformational leader who has played a key role in Ruder Finn Asia’s (RFA) great successes for over two decades. Elan oversees 26 RFA offices and more than 725 team members.

Elan responded to the challenges brought by the pandemic by re-evaluating how success is defined at RFA. Her leadership has catalysed a transformation of RFA over the past few years, fostering a more integrated, people-centric, and purpose-driven approach.

As a result, 2023 was an exceptional year for Elan and RFA. Elan led RFA to a 20% increase in revenue, a 27% surge in new client revenue, and a notable 17% expansion of RFA’s active client base, welcoming over 50 new clients. An admired leader, Elan Shou is an outstanding candidate for the 2024 Business Leader accolades.

Grace Vera Cruz

Grab Philippines Country Head Grace Vera Cruz oversees operations, strategy, and business development. She has expanded Grab’s services from transportation to delivery, growing its reach to over 100 cities in the Philippines.

Under her leadership, Grab has also fortified its relationship with the government, positioning itself as a vital partner for nation-building. This is demonstrated by the company’s commitment to create 500,000 livelihood opportunities for Filipinos in the next five years. Grace’s vision is for Grab to be the leading vehicle of economic progress in the Philippines.

Currently, Grab maintains categorical leadership in on-demand deliveries and ride-hailing, with Grace continuing to spearhead the development of business strategies and innovative solutions tailored to the needs of Filipino consumers; and the cultivation of partnerships with various sectors.