Nominees Category: Campaign Categories

Seven years after the death of Jyoti Singh, the 23-year-old medical student who was brutally beaten, gang-raped, tortured, and left to die on the street in Delhi, sexual crimes against women in India persist. In some areas of India, like the state of Haryana, female babies are buried alive, women are trafficked, and rape is a near everyday occurrence. It is from this unlikeliest corner of India that film director Vibha Bakshi and agency CEO Valerie Pinto found a few good men who are resisting these cultural “norms” and wanted change. This inspired them to produce Son Rise, a powerful documentary about five men in Haryana who stood up for women and helped them win their rightful place in society. If these men, in the most difficult of circumstances, could fight for what’s right, then other men can, and should too.

Much has been researched and written about what advances gender representation in organisations. For VMware, it is about creating a culture of possibilities to empower women.

With deliberate investments and sustained leadership commitment and accountability, the company is spotting double digit growth in women’s global hiring representation and global executive repesentation. Yet more can be done to build a gender responsive culture that is evolving to the needs of women in the workforce, and those who intend to return.

VMinclusion Taara is an initiative in collaboration with international non-profit organisation Women Who Code, was launched with the aim to train 15,000 women in India to rebuild their career and return to the technology industry after a career break of at least 6 months.

A communications campaign across paid, owned, earned channels was designed and launched to raise awareness and increase sign-ups for the programme.