Nominees Category: Campaign Categories

HOMESOY 3.0’s “Stop That Dot Together” campaign tackled a critical gap in among Malaysian women: high awareness of breast cancer, but low screening action. Building on its 2024 awareness platform, the campaign evolved by reframing screening from an individual responsibility into a shared act of care. Rooted in a cultural truth that women often prioritise others over themselves,, the campaign activated their support systems to overcome inertia and drive behaviour change.
By combining a distinctive mnemonic, real survivor stories, and an ecosystem of hospitals, influencers, media and partners, the campaign moved beyond messaging into participation.

The result: 27,557 screenings (+155% vs 2024), with 99% inspired to accompany loved ones and 85% taking steps towards screening. Sales rose 189% vs 2024.
Stop That Dot Together proved that when women act together, awareness becomes action and screening was no longer something to avoid, It became something women do for each other.

The Nutrition Reform Project – Bento Box 2.0 (The Missing Verse) was created to address a hidden issue in Japan: nutritional imbalance despite food abundance, with 1 in 3 adults lacking balanced nutrition. Instead of urging people to overhaul their diets, Zespri focused on a simple behavioural shift—improving existing habits rather than replacing them. By reimagining Japan’s everyday bento box as a platform for achievable nutrition improvement, the initiative showed how adding one kiwi could significantly improve meal balance.

The campaign creatively reinterpreted the iconic childhood song Obento-bako no Uta, introducing a “Missing Verse” that encouraged modern, achievable nutrition. Supported by schools, nutrition experts, influencers, and retail partners, the movement drove real-world participation. The initiative delivered measurable business growth, widespread engagement, and major recognition, including the Grand Prix at Spikes Asia 2026 for Creative Strategy, demonstrating how cultural creativity can drive societal behaviour change.