Nominees Category: Company Category

At Diageo, our employee engagement strategy is not just a programme, it is a commitment to fostering a workplace where people feel valued, empowered, and inspired to thrive. Rooted in our purpose of celebrating life, every day, everywhere, we cultivate a culture of inclusivity, collaboration, and continuous learning. This approach drives innovation, delivers exceptional results, and help us build a more sustainable future for our company and the communities we serve.

The results speak for themselves: Our significant long-term retention rate underscore the deep sense of belonging and purpose our people experience. By investing in our people, we are not only shaping the future of Diageo but also setting a new standard for what an engaged, purpose-driven workforce can achieve.

At Initiative Philippines, we’re all about sharp thinking, big ideas, and a culture that actually fuels careers—not just jobs. Here, leadership backs you up, creativity gets the space to breathe, and ambition is expected. It’s the kind of place where talent thrives, people stick around, and the work speaks for itself. Because when you build a team that’s fearless, fired up, and set on making waves, the wins don’t just follow—they echo.

To make this happen, we invest in people from the ground up. Through our dynamic learning sessions at INI-versity, we ensure our team continuously grows. But it’s not just about professional development—we create an environment where passions thrive, from fitness and food to music and adventure. By championing diverse perspectives and a strong sense of community, we empower our people to bring their best selves to work, knowing they’re valued every step of the way.

Our Employee Value proposition “Where the ambitious accelerate the possible” is built to encourage perpetual team engagement. This ensures our clients, our work, our people and our community are considered in equal measure.

The impact of our EVP Engagement Plan is clear. In H1 2023 and 2024 we were ranked the agency’s happiest agency in industry wide survey Media i. Importantly, 85% of our people feel the culture is ‘amazing’ vs. 66% a year ago (Pulse Survey, Jan/Feb). 75% feel learning and development is ‘great’ or ‘good’ versus 66% this time last year (Pulse Survey, Jan/Feb).

75% are happy at iProspect vs. 46% last year (Pulse Survey, Jan/Feb). 85% are proud to work at iProspect versus 79% last year (Pulse Survey, Jan/Feb).

At EternityX, we’ve implemented our “Triple Jump” learning program to develop talent who can master both Chinese and global digital ecosystems while leveraging our proprietary technology. The program includes three phases: the “Hop” for new talent (achieving 100% certification completion), the “Step” for executives (with 85% reporting improved leadership), and the “Jump” for global teams (resulting in 60% improved collaboration).

This approach has fostered innovation within our R&D teams while delivering measurable business impacts in service delivery, leadership development, pitch success, and regional collaboration, ensuring we maintain our competitive edge as we bridge Chinese and global digital landscapes.

Learning shouldn’t feel like a chore—and at WE Communications, it doesn’t. That’s why we created Boost, our game-changing L&D programme that makes professional growth exciting, relevant, and actually useful.

Forget dry, theory-heavy training. Boost is all about hands-on learning, peer-led mentorship, and real-world application. Whether it’s interactive workshops, AI-driven tools, or expert-led sessions, we make sure employees don’t just learn—they apply, teach, and grow in ways that matter.

Since January 2024, we’ve run 24 sessions (that’s two a month!), engaging over 1,000 professionals—more than the workforce of some of Singapore’s top agencies. 93% of our team has attended at least one session in six months, and 44% have stepped up as trainers, mentors, or facilitators, proving that learning is truly part of our culture.

And it doesn’t stop with us—Boost also supports clients and industry partners, making learning a driver of innovation. Because at WE, learning never stops.

Our objective is to shape the next era of media and make advertising work better for people, and the planet. We strive to be a leader in sustainability, transforming our operations and the broader media industry to minimise environmental impact and maximise positive contributions. We are guided by our ‘Next Era’ business strategy – which is future-facing and has embedded a culture of innovative approaches across our organisation from people to products, collaboration to sustainability.

This entry details two key areas of our innovation & sustainability strategy: 1) For our clients and 2) For our people. Our Next Era focus on innovation and sustainability has paid off. 2024 was our most successful year, delivering record new business wins and phenomenal pitch conversion rate. What makes us proud is how we achieved success. We did it as a team, supporting our people with integrity and creating a sustainable and productive workplace.

GroupM is committed to shaping a future where advertising works better for our everyone, achievable through our ‘Better For All’ DEI framework. This multi-year plan focuses on six dimensions of diversity. We aim to cultivate an inclusive and equitable workplace where diverse talent thrives and make a difference through our work. Key initiatives include our partnership with AMAZE Partnership, reshaping hiring practices to be neuroinclusive, and our Inclusive Influencer Tool, which promotes diverse representation in influencer marketing.

These efforts have demonstrably improved employee engagement, reduced attrition, and driven commercial success, including significant new business wins. We actively share our DEI advancements with the industry, contributing to a more equitable and prosperous society, solidifying our position as leaders in diversity and inclusion.