Nominees Category: Human Resources

As Head of Human Resources for her organization, Pauline has been at the helm of scaling teams, transforming people processes and introducing new policies and initiatives to meet growing business demands. Her solution-oriented, data-driven, yet personalized approach has helped her agency transition from a ‘start-up’ mindset to that of a mid-size organization. Pauline has been instrumental in lowering attrition, enhancing people and cost efficiencies and championing Diversity, Equity and Inclusion (DE&I) initiatives for her agency. She relentlessly focuses on empowering her colleagues through learning/upskilling opportunities that help them advance their careers and elevate workplace satisfaction.

Three years ago, Initiative Australia set an ambitious north star – to become the most revered agency in market. One that doesn’t chase but attracts the best talent and clients. By 2022 this vision was more than realised, with Initiative creating industry leading programs that saw churn rate plummet, vacancy rate remain in single digits and the business win every talent and culture award in the market…all leading to record growth.

The challenge moving forward was to keep that momentum going. A difficult ask in good times, seemingly impossible in a once-in-a-century talent crisis – where every business is upping their policies, programs and promotion to gain an advantage.

In 2022, Initiative’s vision was to transcend media industry, tackle systemic barriers and set a new standard for all businesses to learn from…in the process reinforcing to all employees and prospective talent that it is the best company for women.