Nominees Category: Special Categories

Advertising loves a contradiction. It’s one of the things we hunt for – the source of that creative tension that makes work exciting and brands famous. Maria is on a mission to bring empathy to advertising. And she’s succeeding by pairing it with unapologetic drive.

Over her exemplary career as a creative and a leader, Maria Devereux has come to embody one of these brilliantly balanced contradictions. One example of this: her work on Pedigree Selfie STIX went on to become Colenso BBDO’s second most awarded campaign in our history, receiving over 100 awards including 5 Grand Prix, 24 Gold, leading to the biggest single sales uplift ever. Maria is a masterclass for the future of our industry. Proving that we can be driven, competitive and also compassionate. That genuine empathy, vulnerability and human connection is not only key to our shared happiness, but is fundamental to our business success.

Preeti is a transformation leader, Like the iconic character from Transformers – Optimus Prime, Preeti displays strong moral character, excellent leadership and sound decision-making skills with a dash of brilliant Strategic skillsets and tactics, powered by analytical background and weaponry of Innovative solutions.

Preeti’s approach to work is a unique mix of strong business understanding focused strategy and an idea led approach which delivers disruptive solutions – so rare to find together! Going beyond left-brain, right brain to being almost ambi-cranial. In an increasingly digitized world, her ease and understanding of digital goes a long way in delivering insightful strategies for brands. Her passion and drive for perfection and results also co-exists with great empathy and understanding of people and results in a highly motivated team which functions as a cohesive unit.

Erica Kerner has started and led Women@ONE program where the team focuses on Women Empowerment as well as Gender Equality issues. Together with her team, they strive to educate the team and our audience on the gender stereotypes – especially in a very male-centric sports such as Martial Arts, as well as in the workplace. They worked with different avenues such as Consumer Marketing, CSR, social & digital Marketing, and brand partnerships to further amplify their message.

Erica has been and advocate in Women Empowerment and through our female athletes, we shared their stories and how they can strive in such an environment. With a strong message, she pushes females to become heroes of their own stories.