Nominees Category: Sustainability

Aimee Buchanan is known as one of the most progressive and effective agency CEOs in Australia. 18 months ago she was tasked with transforming GroupM. Aimee has already had a transformative effect on business performance, – our people, relationships with clients, and importantly our sustainability agenda.

For leaders, one of the greatest challenges focusing on the future while being present in today. It’s a delicate balance, but critical when it comes to sustainability. Aimee’s journey started with the launch of ‘GroupM Alpha’, our sustainability strategy that engages our people, clients and media partners on leaving a legacy for the next era of advertising. It’s named Alpha after Generation Alpha – the current generation of kids, who will inherit the planet we create for them. Alpha represents our commitment to shaping the next era of media and leaving a better planet for the next generation – there’s no greater motivation.

Danielle (Elle) is driven by an obsession for doing good in everything she does.

In the last year she has raised +$5.3M in pro bono media for an array of charities, won 19+ national and international awards and was named Ambassador for Good by UnLtd – an industry NFP focused on helping agencies and marketers not just preach ESG, but actively deliver on it.

Elle built an entire cultural ecosystem in ESG nationally across the office, developing a formalised micro board structure covering DE&I, Pride, Reconciliation, Sustainability, Impact and Care – leading Initiative Australia to win UnLtd’s Inaugural Agency for Good award. Alongside this she assumed the role of Head of Initiative Impact™, a bespoke division of our agency that solely focuses on doing good in our industry and society at large.

Elle’s passion for driving positive change for others pushes boundaries in ways that make a true and tangible difference.