Award: Individual Categories \ CEO of the Year

When AIA Singapore’s newly appointed CEO Wong Sze Keed took the helm in the middle of Singapore’s worst health and economic crisis, she made it her mission to mobilise a new People-First Mandate. On top of dealing with the toughest leadership test presented by COVID-19, Sze Keed also had to prove herself as a first-time CEO and show that she’s more than just the “first female CEO” of AIA Singapore. Sze Keed’s people-first mandate would deliver results across three fronts: minimising profit margins’ exposure to COVID-19 for AIA’s health and life insurance business, improving brand health and brand love amongst customers, and investing in a step change in Technology, Digital and Analytics that reduces business costs to deliver greater value back to customers, staff and distributors.