Vivian Wang is CMO and Chairman of iQIYI New Consumer Business Group. As a founding member of iQIYI, Vivian has built iQIYI from a startup to No. 1 in advertising sales among China’s online streaming companies. 15 years’ experience in internet sales and marketing has made Vivian an insightful practitioner in internet marketing and entertainment marketing. In the past two years, Vivian took serval brave steps, to reform iQIYI’s Sales, IP Licensing and E-commerce into one group, the New Consumer Business Group to integrated all capabilities under one roof to widen entertainment marketing and to lead the innovative marketing strategy for iQIYI’s clients. In 2020, when the whole internet industry is facing the anxiety of growth. iQIYI’s advertising revenue rose for three quarters, shows that the value of delivering high-quality original content continues to be recognized by advertisers.