Award: Business \ CEO of the Year

Melissa has one clear vision – to make Initiative the most revered media agency in Australia. One that doesn’t chase, but attracts, the best talent and clients. She has more than delivered on this ambition, driving record growth for Initiative Australia, delivering work award dominance and winning every single people and culture accolade in the country.

Instead of resting on her laurels, Melissa set out to not only make Initiative the most revered media agency in Australia, but the most revered business. She did this by embracing a new found philosophy of ‘Confident Vulnerability’. Proudly and openly sharing her personal struggles, and solutions to systemic business barriers for women and families, to create a more psychologically (and financially) safe industry for women.

Her unique brand of Confident Vulnerability has set a new standard of support for women across the industry and is the truest definition of leading change.