Aimee Buchanan is known as one of the most progressive and effective agency CEOs in Australia. 18 months ago she was tasked with transforming GroupM. Aimee has already had a transformative effect on business performance, – our people, relationships with clients, and importantly our sustainability agenda.
For leaders, one of the greatest challenges focusing on the future while being present in today. It’s a delicate balance, but critical when it comes to sustainability. Aimee’s journey started with the launch of ‘GroupM Alpha’, our sustainability strategy that engages our people, clients and media partners on leaving a legacy for the next era of advertising. It’s named Alpha after Generation Alpha – the current generation of kids, who will inherit the planet we create for them. Alpha represents our commitment to shaping the next era of media and leaving a better planet for the next generation – there’s no greater motivation.