Award: Innovation \ Technology Chief

In the last year, Samba TV Australia Managing Director Yasmin Sanders accelerated Samba TV’s growth as the preeminent video automatic content recognition (ACR) company in Australia, delivering triple-digit YoY growth and since launching a new product in market, have seen dramatic growth. Now, for the first time in Australia, brands, agencies, broadcasters and publishers can have access to privacy-first technology that delivers holistic media planning and buying for more effective omniscreen targeting and audience reach. As one of the first thought leaders for programmatic TV in Australia and current Chair of the IAB Australia’s Ad Effectiveness Council, Sanders’ has made a positive impact in the industry by introducing this new technology so that brands, agencies, broadcasters and publishers can better target and reach their audiences.