Koyi turned the agency from a traditional, low-margin media buyer into a pioneering full-service strategic consultancy. She achieved a complete financial turnaround from loss to sustainable profitability within 1 year. Executing a dual-engine strategy focused on Technology and People, she spearheaded investment in over 12 advanced AI and data platforms. Concurrently, she upskilled her team, shifting their focus to high-value services while building a 24-hour global ecosystem of over 50 specialist freelancers and niche agencies.

This holistic approach drove remarkable results: revenue growth of 45%, profit margins exceeding 40%, and award-winning, first-in-market campaigns like VietJet x Foodpanda’s “Panda Fly,” which achieved massive organic reach. Beyond commercial success, Koyi shapes the industry as an Effies award judge, a columnist for The Enterprise Voice, and a part-time lecturer at HKU. She also founded the “Behere” coaching platform and serves as a Strategic Advisor for an NGO, helping launch the mental health initiative.