Eloise Baker, People & Culture Business Partner at Atomic 212°, has played a pivotal role in transforming HR into a commercial enabler during a period of significant change following the agency’s acquisition by Publicis Groupe. As the sole remaining P&C team member, she provided critical continuity while rebuilding the function, embedding structure, trust, and leadership capability without compromising the agency’s culture. Eloise leverages data-driven insights to inform strategic decisions, improve role clarity, and address workforce challenges, contributing to increased retention and strong employee advocacy.

She also designed “The Next Degree,” a leadership accelerator fostering future-ready talent and succession planning. Through transparent processes, inclusive leadership, and a focus on sustainable performance, Eloise has strengthened organisational resilience, positioning People & Culture as a key driver of business success and long-term growth.