Guided by her mantra, “Don’t become round – be a star,” Rina Yoshida has transformed GumGum Japan into the high-performing business it is today. Personally turning GumGum’s marketing into a culturally attuned, results-driven strategy, she has successfully localised global campaigns, and brought an innovative approach to company events, activations, and all the while challenging the status quo of the B2B industry.

Rina’s strategic creativity and cross-cultural leadership have driven record revenue growth, secured new client wins and delivered high marketing ROI. These exceptional results paired with her relentless work ethic, highlights her invaluable impact on not only GumGum, but Japan’s marketing industry as a whole, inspiring creativity and marketing excellence.