Rui DING, Marketing Manager of SGD Pharma Asia Pacific, translates the company’s sustainability strategy and abstract decarbonization targets into tangible community action.

She initiated and edited a 100+ page mangrove book, amplifying the Mangrove Together initiative, mobilizing 25+ businesses, governments, and schools, while elevating awareness among local communities and French government leaders. She also championed the Chinese White Dolphin documentary, co-produced with Chinese and French partners. The film was screened at the UN Ocean Conference and won the Golden Butterfly Award, turning SGD Pharma’s marine protection commitment into powerful visuals that reached broad audiences.

Together, these initiatives offer a replicable framework for B2B ESG engagement: embedding governance, building coalitions, and democratizing complex topics through emotional storytelling. Her work has significantly enhanced SGD Pharma’s ESG reputation, proving that ESG leadership is not about who you sell to, but who you inspire.