As a visionary and values-led leader, Jacquie Alley, Chief Operating Officer and co-owner of The Media Store (TMS) and Chair of the Independent Media Agencies of Australia (IMAA), exemplifies what it means to be a Vision Leader. She is redefining leadership in media through purpose, inclusion, and courageous transformation.

Guided by a people-first ethos, Jacquie has built an award-winning culture that prioritises wellbeing, belonging, and sustainability, achieving above-industry staff and client retention and national recognition for innovation and inclusion. Her leadership of the IMAA has driven structural change, advancing gender equality, intergenerational representation, and environmental accountability across Australia’s independent media landscape.

Internationally recognised as the 2026 Indie Legend and 2025 Women in Media Champion of Change, Jacquie’s influence continues to elevate her agency and the wider industry — shaping a future where business success and social responsibility thrive in equal measure.